As a Fractional Chief Marketing Officer (FCMO), I often face the challenge of helping companies find the right balance between SEO optimization and humanity in communication. This is especially crucial in the medical field, where every piece of content must not only inform but also build trust, provide comfort, and offer reassurance. 💡 The golden rule I teach my teams: Your text is not just a collection of keywords for search engines; it is your first interaction with your client. If your content sounds like a robotic string of words, it won’t convince the patient—in fact, it might even alienate them.

How to Make Your Content Work for You:

1. Read Aloud: Every text you create should pass the “sound test.” Read it aloud yourself or ask someone else to do it. Hearing how it flows will instantly reveal whether it feels natural.
2. Listen to a Recording: Record the text and play it back. This helps catch excessive formality, mechanical tone, or keyword stuffing.
3. Test with Your Target Audience: Before publishing, make sure your text is clear and feels like it was written by a human, not an algorithm.

👉 Questions to Ask Yourself and Your Team:

• How does this text sound? Like a natural conversation or just a list of keywords?
• Is it understandable for someone who knows nothing about medicine?
• Does it help establish trust?

📌 Why This Matters, Especially in Healthcare: People turn to healthcare with anxiety, doubts, and pain. Every word must sound human, clear, and reassuring. While SEO is important, building trust is even more critical. Patients need to feel that they are in caring hands. 🎯 Results of This Approach in My Projects as an FCMO:

• Texts didn’t just rank high on search engines but also converted visitors into actual inquiries.
• Trust in the brand increased because patients felt cared for and understood from the very first line.
• Businesses I worked with received feedback that their websites “speak in a clear and approachable language.”

What You Can Do Right Now:

1. Pick any section of your website—this could be a service description, the “About Us” page, or the “Contact” section.
2. Read the text aloud or ask a colleague to do so.
3. Ask yourself these questions:
   • Does this make sense to an average person?
   • Does it reflect genuine care?
   • Would you trust this if you were the patient?

SEO is a tool, not the goal. Your true goal is to connect with your audience and show that your business is ready to help. Let’s make marketing more human—especially in healthcare, where it matters most. ❤️